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Investing Confidently In Energy Efficiency Projects

Energy efficiency projects continue to be a topic of debate in the real estate industry.

BY JOHN ROCKWELL

Energy efficiency projects continue to be a topic of debate in the real estate industry. With large sums of money at stake for potential investment, there remains a degree of uncertainty and hesitancy surrounding efficiency project implementation. Therefore, establishing a sense of credibility is imperative. Historically, the real estate market has had trouble addressing this issue but the newly created Investor Confidence Project (ICP), is finding practical solutions and generating trustworthiness in energy efficiency projects nationwide.

Achieving Confidence

Created by the Environmental Defense Fund (EDF), a non-profit environmental advocacy group founded in 1967, ICP was established to build trust—specifically, it was created as a means to confirm credibility of energy efficiency upgrade project predictions. This credibility provides confidence in investments, and in turn, creates more investments in energy efficiency upgrades.

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