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Will Technology Disrupt Your Return on Investment?

Technological developments are changing the value proposition of product types across the CRE industry

The buzzword “Disruptive Technologies” was coined by Clayton M. Christensen in 1995 (although he later he changed it to “Disruptive Innovation” because he argued that few technologies are disruptive, rather it’s the business model that the technology enables that creates the disruptive impact). In our world of commercial real estate, technology is having a profound impact. Market forces are increasingly forcing investments in technology: tenants and investors are demanding upgrades in IT, MEP, and energy efficiency and as a result, greener and smarter buildings yield better tenant attraction/retention, lower operating costs and higher rental rates.

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